Out of all fields, hair extension is always in the top list of the most favorable and popular business. According to Business Wire- a prestigious release distribution, “the global hair wigs and extension market is poised to grow by USD 4.01 billion during 2019-2023, progressing at a CAGR of nearly 10% during the forecast period.” It is also a promising playing field for all entrepreneurs to claw their ways to the top. The question is how to make the first big break in this niche market? What problems do the Hair starters have to deal with at early time? Let’s move on our guideline in 3 most necessary factors for Hair starters to go from rags to riches.
1. Find a trustworthy hair supplier- first step for hair starters
A supplier is compared like the backbone of any kinds of business. Especially, in hair extensions field, finding a long- term partner is the key for hair starters to get success because providing source defines your brand and your target audience as well. Some keywords of a good supplier are: reliable, business partner, high quality and most reasonable price.
A reliable supplier can erase doubts of hair starters
Characteristic of hair extensions business is providing source comes from a few countries such as: Vietnam, China, India… From these countries, hair are processes/ unprocessed to be exported to all over the world. Not in every case, you can come and visit company and factory of your partners. Due to the COVID-19 pandemic, this is impossible. Therefore, working with a foreign partner mostly is based on trust and reliability.
Some tips for hair starters to check out your suppliers identity in order to make sure they are not scammers is: asking your friends or acquaintances in the supplier’s country to check their office and factory, making video calls with their staffs to know well their products and searching their information on website and other social accounts.
Business partner- a key factor to enhance supplier’s brand
A good supplier is not only about trade and money but also involves customer service and experience. When hair starters feel completely comfortable and satisfied with all the process: from inquiry- offer- order- payment and shipment, you will have a desire to resell from such supplier. Therefore, make sure to make a commitment with a business partner that you feel like your friends and family members.
Quality is King- slogan of a good supplier
Quality is the crucial factor of products, it decides how hair starters work their ways up to the ladder of success. Depends on buying purpose, a starter has to find a supplier has the appropriate types. For example, Virgin hair is for dyeing and bleaching, Virgin- Remy hair can be used in weft hair, wig extensions.
Durability is also important. No customer wants their hairs easy to lose frizz or fade color. Furthermore, in case hair products have the same styles, textures and normal colors in the market, it will be pointless. Therefore, diversity is also a considerable factor.
Most reasonable price- starters always looking for
Affordable price always comes after good quality. How can they go along perfectly? There is just only one answer for this hard question: wholesale price from a factory. Because, a factory can control all procedures from collecting ingredients, managing production and offering cheaper price than any other trade companies. Although reasonable price can help hair starters make a good profit but if you just focus on low prices beyond quality, you will kill the goose that lays a golden egg.
2. Market your new hair business by brand identity- tip for hair starters
The most effective way to market your new business is having a website, where you can add catalog, information, promotion programs and other things. One important section is blog posts, which you can create content about hair extensions and link to your products.
Moreover, you can create social media account to update hair products and drive traffic to your website or contact number.
3. Packaging is a wise way to promote your brand
Your packaging is not only has advantages for maintenance and delivery but it also represents your company’s reputation. For that reason, please make sure to make your package or logo tag full of necessary information: brand name, contact number and address location.
Here above are 3 most critical factors we list for hair starters. To conclude, you can take every step up the ladder, from rags-to-riches by: having a good supplier, establish brand identity system and make sales through packaging. Eventually, hair business is full of competition but it can create a great money- making opportunity for whom has entrepreneurial spirit. Are you ready to go on and have unbelievable career?
Contact for most affordable price: +84398344444 (Ms Astrid- CMO of K-Hair factory)
Facebook: Astrid Taylor
Read more: How to maintain hair extension?